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Domain Development tips from
TIPS FROM THE TOP

What is Development and why do i need it?

This is a tricky question to answer because so many people have different explanations for it. If you want to develop just to sell a domain then these Tips still apply. I follow a code when developing a domain/website. These are as follows.

1. Planning
2. Information
3. Design
4. Construction
5. Marketing
6. Maintenance

Let me explain the following Top 6 tips below and of course if you are still unsure. Do drop me an email, or post in the new forum and i will of course reply.

Planning

Pretty self explanatory, plan what type of domain explains your business well. Its no good having a domain called cars.com if your business is about computers. Unless of course you sell computers for cars. Then a domain like computercars.com or computersforcars.com would be better.

Why?

Think about it, search engine works on keywords in your meta-tags the last two domains have both your keywords in COMPUTERS and CARS so your website will not be lost amoung all the other type of car websites on the market. Planning like this will pay off in the long run because you are boosting your case when it comes to marketing and information.

Information

As with planning make sure you think deeply about this topic. Make sure you explain fully what your business does and put it all in a word document.

Things to consider at this level are the following for information.

1. Write down everything you want to get out of your website. What your business does, what you want to achieve, do you need a ecommerce solution as in shopping cart etc.

2. Play around with publisher to get an idea of a layout for the site. This is handy for the designers when you move to this stage.

3. Get all the pictures taken of your products or sales team, graphics etc etc. This will save you alot of money by doing this yourself the designers will not be able to charge lots for doing it.

If you have a project and wish to talk about it then again drop me an email and i will be more than happy to discuss it with my design team at
Design

This section does not need alot of talk becuase if you have done the above to steps successfully then it is a case of just choosing the right designers and a budget. Always look up their past works to make sure you are getting a quality service.

I am here to research companies if you need advice on this step. I also have my own Internet hosting company and web design team at the above website, we have a booked schedule until then end of 2005 but if you would still like us to look over your site needs we are happy to do so.

Construction

Once the site has been constructed, with all pages completed and all database, ecommerce etc and programming components linked, it is ready for beta testing. Testing should always be done by people outside your site development team or business who are willing to supply informed criticism and report programming bugs, typographic errors, and critique the overall design and effectiveness of the site.

This is extrememly good advice so take note of this, its no good having a bunch of yes men in the company going yeah it looks great. Of course the designers will also say its a great site because they designed it for you.

Marketing

This bit is the most important part of your development project. Remember this statement because it is so so true.

" You may have the best website in the world,
but if no one can see it what is the point."

I am not going to write down too much because this whole site covers marketing in a big way, so my best advice is to read the whole site. Of course at anytime you need help with this topic then do contact me. What i will do though is put down the things you will need to do and consider.

1. Sign up and submit to all search engines and directories. ( i have many places throughout the site that have free submits and help on this.)

2. Make sure all business cards, letterheads, complimentary slips any type of paper work your office has promotes two things. web address and email address.

3. Trusted links!! this is important make sure you have links coming to your site from other affiliated websites. This will help drive traffic to your website and traffic = hits = "potential sales". ( i have a big topic on this under the links header on the menu) Another excellent way to get traffic is to use a company like the following banner. Many clients have used this company with amazing results so try them out nothing much to loose only $19 and the dedicated niche traffic you get in return makes it priceless.

Targeted Website Traffic

4. Pay programs, like Adwords and sponsored listings via Google and other major engines is an instant way of being listed. This can be a costly one though because you pay everytime someone clicks on your sponsored link and comes to your website. I love Adwords but my main business has a monthly budget for promotion and it pays for itself. If you have a unique product which you know with dominate the market for interest then you would be crazy not to setup a adwords or similar account.

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Something to steer clear of and this is my personal opinion is email campaigns. What with the increase of spam nowadays and the huge crack down on it, sending out email shots sure can possibly get you clients but could also have a negative impact on your web presense.

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Maintenance

Once the site is live, someone will need to be responsible for coordinating and updating the new content. Maintaining the graphics and assuring that the programming and linkages of all pages remain intact and functional. Links on your website can fail due to a number of reason the main one being the person linking to your site has stopped or there site is not working. and you'll need to check periodically that links to pages outside your immediate site are still working.

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"Don't let your site go stale."

A key thing to remember is search engines spider your site regularly so if you have new content then that can help you in your listings.

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